Brand Identity for
BAO Street Kitchen
BRAND DESIGN
THE BAO THING BABY
The new identity for the restaurant chain BAO Street Kitchen is a homage to the colorful and living backstreets of the Asian big cities. An interpretation of what happens when love for cooking gets mixed with the love for family and good friends. Some who you have not even met yet.
Over the past year I have been working on the Brand Identity for a street kitchen restaurant chain that takes their guests to another level. Always great fun and such a humble team to work for. Creating a unique iconic identity that tell the story of the love for cooking and the memories we collect on our journeys. It's a small planet after all.
WORK INCLUDED
Brand Identity
Design System
Concept Development
Retail Design
Art Direction
Communication Design
#LOVEWHATYOUDO
To me the only way to do great work is to love what you do
Work more, want more and give more. It is an easy and client engaging formula proven time and time again to deliver great work for all clients of Bahkka. More is what makes me push through when the odds are stacked against me. Evertime I've failed I have always stood up and wanted more.
More challenges has meant more determination. More obstacles has lead to more revolutionary solutions. More misses has lead to more engaging stories.
I will never give up in the search for better solutions. I always want more.
Fredrik Johansson
Owner & Design Director
