Bahkka is a trans-disciplinary design studio in northern Sweden founded in 2019. Enriching brands through Brand Design, Experience Design and Business Design.
Our work strives to enhance our sense of surroundings, identity and relationship to others and the physical realm we inhabit.
We work closely with agencies on a daily basis and handle a variety of design projects for them across multiple fields.
We focus hard on what we do best, while leaving ego and cynisism at the door. We are humble in the understanding that passion and emotion are our true drive forces but not always winning arguments.
Brand implementation and management
Being different is a humble thing. But being acknowledged as different is a lengthy process of desired perception change in a target audience. It is not just about functionality. You need to be percieved the right way in all brand touch points. Including visual design, environmental design, motion design, interaction design, visual tone and content.
So we try really hard to push the envelope where it hurts the most. Focusing on brands and businesses key personality traits, using tech and new trends to recalibrate the message to fit the target audience. This is where Artistry meets Chemistry. This is where we do Digital Alchemy. Nothing is sacred and nothing is ever left unspoken.
In the end, when all your efforts are about attracting users, customers, investors and employees. You need a really great story.
Digital product design
Environmental and retail design
We focus our efforts on the percieved sustainability of all brands we touch.
One of the biggest and most critical roles in today's market is the strategic use of marketing through visual clues and clues that connect with the consumer's heart and mind. Marketing the product's values through visual triggers such as color, shape, tactile feel, brand identity, type, photography, illustration and material provide a brand the edge needed to position itself as a mass market or premium product. Creating this value requires grit, and it results in added brand awareness to the desired purchase.
Research and insight
Brand platforms and strategy
Brand portfolio strategy
Digital and experience strategy
Employer brand strategy
A brand is no longer an extension of our identity; it is something that can be aspirational and forward-thinking. Nor is it just a reflection of our values; it is a declaration about the communities we inhabit and participate in, the world we want to be a part of.
Musicians and sports stars are often told to stay in their lane, to shut up and sing, to leave it off the field, to keep their politics out of it, but is that even realistic anymore? If a middle-of-the-road and typically politically-abstinent entertainer like Taylor Swift can weight in on a midterm election, why can’t a brand speak out on the climate crisis?
Brands have to take a stand, and for those who can navigate those politically tumultuous waters, they stand to make a handsome profit. This is where we shine our light.
Turn work into play.
Iconography Guidelines &
Iconography is a unified visual language that can be understood by people from different locations and cultures. Icons are widely used for navigation in social places such as airports, train stations, production halls, museums, etc. They let people overcome a language barrier and navigate comfortably in conditions when the time is very limited (e.g. in an airport). The same principles apply to iconography systems for digital products.
The right usage of icons helps to make in-product navigation more accessible and increase business metrics (CTR, number of successful onboarding sessions, etc.). Consistency, readability, and scalability are the core parameters of any design system. Consistency influences a general trustworthiness of a product, readability increases the speed of interactions, and scalability lets your product to grow effectively.
Play into work.
Illustration Guidelines &
Illustrations are an important visual component of any brand. They reflect a certain feel and mood, and give a better position to a company. Today, illustrations are everywhere: take Slack, Dropbox, Google, and many others, they communicate with users using illustrations in many places.
Illustration is meant to support certain information and describe the whole idea behind it while creating the right emotional background. Take any example, text information without illustration feels blank and inanimate, but information that has the right illustration with a brand mood feels totally different. In some cases, illustrations help to improve business metrics such as CTR.
Eeach illustration has its own style which is hard to reproduce sometimes. And what if you need to create 100 or 1000 illustrations for a product? Obviously, this takes many years of work if there is only one illustrator working on that. Also, this approach doesn't work well from a risk management perspective. What if this unicorn illustration disappears one day? In such cases having illustration guidelines is a must have thing for you. This helps to maintain overall brand consistency, increase the speed of work when adding new experts, and protect you from any staff-incidents.
From Friends and Fans
“THAT FEELING WHEN YOU SIT DOWN TO LOOK AT SOMETHING FOR THE FIRST TIME AND IT IS JUST SO FAR FROM WHAT YOU HAD ENVISIONED THAT IT IS HARD TO GRASP. I GET THAT EVERY TIME WE MEET."
MIKAEL LINDGREN / ROLL FOREVER STREET WEAR CO / CREATIVE LEADER
“WE HAVE STUCK TOGETHER FOR OVER NINE YEARS. IT IS A UNIQUE FRIENDSHIP. AND WE HAVE STILL ONLY JUST BEGUN."
HELENA ERIKSSON / VINTER / CEO